It is intriguing to me that when Hulu decides to promote social interaction, or a sharing economy as Lessig would put it, they focus on prank videos and game based viewing.
"Social media blogs complain about too much advertising on NBC's Vancouver Olympics. And yet NBC has released new viewer data showing that in virtually every single category - including brand recall, engagement, and other marketing metrics - numbers are up for advertisers who bought into the winter games. Viewership is up right now, too: some 25% higher than the 2006 games in Torino, Italy."
The "OFFICIAL Zoo World PLAYERS UNION" is an unofficial group according to RockYou, yet it appears true that Jason McDonald has been meeting with RockYou execs on behalf of players to negotiate changes.
Super Bowl advertisers are using social media like Facebook and Twitter to build hype for their advertisements (not necessarily the game itself, although a larger audience for the game would also mean a larger audience for the commercials during the game).